Project: Peace Day Philly Brand Identity and Public Awareness Campaign
Client: Peace Day Philly
Creative Team: Carly DiBona, Thomas Donkin, Megan Gallagher, Chris Hartzell, Samantha Mola, Michael Saldutti, Natalie Vespe

As an example of Nexus Learning-active, collaborative, engaging and real-world-the "Peace Day Philly" project was a large-scale interdisciplinary project with seven students from four different majors (Graphic Design Communication, Interactive Design and Media, Animation, and Professional Communication) working together as a team to brand and promote September 21 as the International Day of Peace locally—in Philadelphia, the City of Brotherly Love-and globally. This complex project had several deliverables, including Brand Identity and Logo; Business Stationery; Website; and Integrated Public Awareness Campaign including print (bus shelter and small scale posters) as well as motion in the form of PSAs (Public Service Announcements) intended to be posted to the website and YouTube. The project was supported by a Nexus Learning grant.
Launch Website
Watch Project Video
Watch PSA Video